Global Markting Essay Example | Topics and Well Written Essays - 2000 words

Global Markting - Essay Example Franchises have sprung up to become multi-billion dollar business empires like the McDonalds franchise. Fast foods are composed local readily available foodstuff that is easy and ready to eat with minimal preparation and/or cooking. The fast food business is being introduced into regions of the world where it would not have been economically sound to do so a few years back. This is because the market for fast foods was not there, and it was undeveloped o support such endeavours. The expansion started in the Asian markets in countries like India, Singapore and Vietnam to mention just a few. Africa is now being viewed as the next frontier in almost all fronts of business from mining to technological advances, innovation and inventions. Kenya is a leading country in Africa in terms of political, economic and environmental stability that acts as a conducive environment for business start-ups and growth. Kenya is regarded as a leader in many aspects especially when it comes to considering it a location to set up a business. This is because the country acts as a gateway into the wider Eastern African region because of its port at the coast with the Indian Ocean and well-developed road network. Infrastructure is the key to business development in any part of the world because it determines the success or failure of a business. Infrastructure should be considered when setting up a business, and includes a myriad of factors that are important to a business. It is composed of both tangible attributes like roads, buildings and intangible factors like skilled labour and technological expertise. Kenya is a country that is considered an oasis of stability and peace in a region where the neighbouring countries are ravaged by various calamities and disasters. Political stability is essential for the success of any business and Kenya provides this strategically. This is terms of infrastructure and political stability that provides a calm environment for businesses to proper and break even. The country’s economy is largely based on agriculture, but there emerging opportunities for other sectors of the economy to be based on like mining. These new opportunities have placed Kenya on the path of entering into the bracket of emerging world economies like Brazil and Far East countries. Politically, Kenya is more stable than its neighbours, which can be attributed to its half a century of stable political leadership since its independence from its colonial masters the British. This has been further enhanced by the country’s adoption of a new constitution, which has placed the country among the best leaders in terms of the best bill of human rights and organs for protecting them in the constitution. Political leadership determines a country’s economic policies and they affect both external and internal business environment. Kenya’s business environment can be considered as one that is need of external or foreign investment, which expec ted to help the country exploit its newfound resources. Foreign investments are essential for a country’s development because it brings in the much-needed expertise and experience in various sectors of the economy. Political goodwill is essential in encouraging direct foreign investment in country because it is responsible for instituting and maintaining conducive economic policies. Kenya offers these attributes at a time when the region and Africa as a whole is in the public limelight as being positioned as the next big thing in