I Have a Dream Dr. Martin Luther King Jr. Essay - 1290 Words

When informing Americans across the nation of his dream, Dr. Martin Luther King Jr. proposed an unforgettable speech that would one day change The United States of America forever. In analyzing â€Å"I Have a Dream†, there are a few rhetorical purposes that are reflected throughout. These purposes are repeatedly focusing in on a particular audience in which King speaks to. Using different types of appeals and literary elements, his speech produced a meaningful purpose that the audience could relate to. The issue of racism in the mid twentieth century played a huge role in Martin Luther King Jr.’s â€Å"I Have a Dream† speech. Throughout the 1960’s he gradually became a civil rights activist, participating in multiple boycotts and riots against†¦show more content†¦Throughout the seventeen minutes of the speech, both blacks and whites of all generations were influenced by one man’s words. This purpose of the speech is one of the most vi tal in analyzing it as a whole because the informative and influential aspects are what directly spoke to the audience. With the people of The United States of America categorized as the audience, King speaks to people of all races and ethnicity. This discriminated audience included the grasping appeals to the ethos, pathos, and logos. As each appeal is fully informed of the rhetorical purpose, King finds a way to encourage all three. Through several metaphors and types of imagery, he makes the decision to speak to all of the appeals in order to accomplish to need for change. Clearly aimed directly at the hearts of blacks and making the whites feel ashamed of their actions brought together a turn in society as they knew it. This specific structure geared towards the audience was the main reason why King impacted Americans across the country and not just at the march. These different appeals mixed within the audience to help King influence his purpose of racial equality as ea ch type of person could relate to his moving words. Through the emotional engagement King had with the audience, he was most definitely able to gain a substantial amount of credibility. Consistently relating back to the phrase â€Å"one hundred years later†, he directlyShow MoreRelatedI Have A Dream By Dr. Martin Luther King Jr.1102 Words   |  5 PagesAmericans we have been unable to embrace this concept without severe punishment. From being sprayed with high powered water hoses to being brutally beaten by those that are supposed to protect and serve. In the speech, I Have A Dream by Dr. Martin Luther King Jr., he elaborates on the fight African Americans have endured and sets the path for freedom and equality while We Shall Overcome by L.B Johnson speaks on providing equality for all Americans. According to Dr. Martin Luther King Jr. speech, â€Å"I HaveRead MoreI Have A Dream By Dr. Martin Luther King Jr.749 Words   |  3 PagesIn the Speech I have a dream by Dr. Ma rtin Luther King Jr. uses his speech to advocate for the right of people of color in the United States. In a hopeful tone, Dr. Martin Luther King uses natural imagery to encourage African Americans to be hopeful that their right will be enforce. In his speech Martin Luther King focus on the positive aspect of nature to enforce his message on not losing hope. By using positive and negative aspects of nature, Dr. King tell his audience that even when nature isRead MoreDr. Martin Luther King Jr. s `` I Have A Dream?852 Words   |  4 PagesAccording to Dr. Martin Luther King Jr.’s, â€Å"I Have a Dream† speech, Blacks were denied their equal rights of life, liberty and the pursuit of happiness (I Have a Dream). The Emancipation Proclamation, written by Abraham Lincoln, supposedly freed all slaves but Blacks were still treated with disrespect. Blacks needed to have equal rights for many reasons. Blacks were mistreated, they were subjected to injustice and biased laws. Blacks were the â€Å"victims of the unspeakable horrors of police brutality†Read MoreI Have A Dream Speech Delivered By Dr. Martin Luther King Jr.1016 Words   |  5 Pagesracial discrimination have torn country apart and denied our God-given rights. It’s got to the point where Black people could not stand it anymore, so they fought back for their rights. In 1963, with the event in Birmingham, and the famous â€Å"I Have A Dream† speech delivered by Dr. Martin Luther King Jr., which captured the world’s attention and had become the turning point of the Civil Rights Movements. There are many thoughtful citizens who recognize that race relations have shaped and defined ourRead MoreAnalysis of Dr. Martin Luther King, Jr.s I Have A Dream Speech619 Words   |  3 Pages28, 1963, Dr. Martin Luther King Jr. delivered one of the most famous speeches of all time to an audience of more than 200,000 civil rights supporters on the steps of the Lincoln Memorial. In his, â€Å"I have a dream† speech, King addressed his encouragement of white and black people working together to achieve racial peace and harmony. He especially wanted to teach the young blacks that equality could be gained through the use of non-violence. The main reason King used nonviolenceRead MoreObservations On The s I Have A Dream Speech By Dr. Martin Luther King Jr.881 Words   |  4 Pages5 years ago, Martin Luther King, Jr. delivered his I Have a Dream Speech on the Washington Mall 47 years ago, and Mother Teresa was born a century ago. Monday: Katrina; Tuesday: I Have a Dream; Today: Mother Teresa After spending a great deal of time on and devoting a good deal of space to the two previous subjects in this series on recent anniversaries, 2005 s devastating Hurricane Katrina and the world-changing 1963 I Have a Dream speech by Dr. Martin Luther King, Jr., I had looked forwardRead MoreRhetorical Analysis Of Dr. Martin Luther King Jr. s I Have A Dream 1448 Words   |  6 Pagesmore influential words have been spoken than those uttered by Dr. Martin Luther King Jr.’s, â€Å"I have a dream,† speech. Perhaps one of the most famous and paradigm shifting speeches in all of history, Dr. King’s was spoken with candor, authenticity, fervor, and an enormous amount of tact. With his incredible intelligence and eloquence as a doctorate in Theological Studies, his establishment as such a respected leader, and his fervor and charisma in delivering the speech, Dr. King effectively establishedRead MoreRhetorical Analysis of the I Have a Dream Speech by Dr. Martin Luther Ki ng Jr.1219 Words   |  5 Pagesthroughout Washington D.C. August 28, 1963 as Martin Luther King Jr. paved the path to freedom for those suffering from racial segregation. It was the day of the March on Washington, which promoted Civil Rights and economic equality for African Americans. In order to share his feelings and dreams with the rest of the nation, Martin Luther King Jr. gave his speech encouraging all to overcome racial segregation. Martin Luther King Jr.’s I Have a Dream speech was very effective due to the use ofRead MoreRhetorical Analysis of Dr. Martin Luther King, Jr.s I Have A Dream Speech915 Words   |  4 Pages Dr. Martin Luther King delivered his I Have a Dream speech to the thousands of African Americans who had marched on Washington, D.C. at the height of the Civil Rights Movement. The date of the speech was August 28, 1963, but it is one that will live for generations. Of course his purpose was to convince his audience on several fronts: he sought to persuade the black community to stand up for the rights afforded them under the Constitution, and he also sought to Read Moreâ€Å"a Comparison of Dr. Martin Luther King, Jr.’S ‘I Have a Dream’ Speech and ‘Letter from a Birmingham Jail’†.1444 Words   |  6 Pagesâ€Å"A Comparison of Dr. Martin Luther King, Jr.’s ‘I Have a Dream’ speech and ‘Letter from a Birmingham Jail’†. 9% Similarity Born in Atlanta Georgia in 1929, Dr. Martin Luther King Jr., conceivably lived as one of the greatest social and religious leaders in a country where a group of its citizens had to endure excruciating conditions of disenfranchisement, inferiority and degradation of a second class citizenship by reasons of race, color or origin. In effort to condemn all

Gilead Literary Analysis - 1885 Words

One of the most important themes in this novel is power. The society of Gilead restructures the meaning of words to establish power. Gilead’s new vocabulary reinforces a totalitarian regime by using language to regulate the words and ideas that people can express, similar to linguistic determinism. In Eleanor Rosch’s (1974) article of Linguistic relativity, she identified both a strong and weak version of the linguistic relativity hypotheses, a degree in which language is presumed to influence our thought and behavior. The weak hypothesis is linguistic relativity, where linguistic categories and usage only influence thought and decisions. (Rosch, 1974). However the Gilead’s use of language reflects that more of the strong hypothesis. In†¦show more content†¦This demonstrates how Gilead’s enforcement of language causes both women to self-censor their speech, even when no one is watching. Rosch’s (1974) article of Linguistic relativity discus s how some individuals may feel trapped by their language into holding a particular worldview. In our third writing assignment it was required to observe an event that might be characterized as intercultural. Reading this novel feels most similar to the experience I had during the third writing assignment because as Offred is narrating her experience in Gilead, I am able to analyze the situation from an ethnographic perspective where a researcher would normally observe society from the point of view of the subject of the study. As a result, I discovered that differences among language contribute to how the world is constructed and in this case Gilead’s terminology limits what individuals can say and think in order for those with power to maintain control. Gilead’s use of language to influence thought has made clear the ways in which language can be used to expressed power. The reconstruction of language in Gilead emphasizes how language can restrict forms of communicat ion between people to create control. Observing these restrictions on speech and oppressive language used in the novel assist us in identifying similar ways in which these techniques happen within our own societies. For instance, one can examine the ways in which language is used to describe individuals ofShow MoreRelatedThe Handmaid s Tale, By Margaret Atwood1629 Words   |  7 Pagesnovel, The Handmaid s Tale depicts a not too futuristic society of Gilead, a society that overthrows the U.S. Government and institutes a totalitarian regime that seems to persecute women specifically. Told from the main character s point of view, Offred, explains the Gilead regime and its patriarchal views on some women, known as the handmaids, to a purely procreational function. The story is set the present tense in Gilead but frequently shifts to flashbacks in her time at the Red Center. WithRead MoreThe Raven And The Overwhelming Power And Sadness Of The Death Of A Loved One1165 Words   |  5 PagesCritical Analysis This critical analysis essay is about Poet Edgar Allen Poe’s poem â€Å"The Raven† and the overwhelming power and sadness of the death of a loved one. There is such sorrow and even anticipation that the poem invokes in the reader. The poem can be quite dreary and full of gloom, but the author also makes it sound eerie but somehow beautiful and lyrical especially when reciting it orally. Poe was a remarkable writer and known as being a bit peculiar in person and in his writings. PoeRead MoreMargaret Atwood s The Handmaid s Tale931 Words   |  4 Pagesformed self-identification of sex and sexuality that is formed autonomously. Evidence of gender establishment can be seen within literary works and supported by various schools of gender and sexuality theory. Joseph Culler describes literary theory as a tool to understanding the concepts of identity, wherein abstract communities are presented in identifiable groups for analysis. Culler (2011) explains that the schools of â€Å"psychoanalysis,† †linguistics,† and â€Å"anthropology† (p. 109) are used to exploreRead MoreThe Characters of Women in The Handmaids Tale and The Bell Jar1504 Words   |  7 Pagesexperiences of life and social relationship and her eventual mental breakdown resulting with her attempts of committing suicide. On the other hand, Margaret Atwoods award winning novel The Handmaids Tale depicts the haunting experiences of Gilead, where sexual repression and religious extremism was not uncommon. Both novels have female protagonist, who are victims of rape and sexual violence. Marco, a guy on a blind date with Esther, calls her a slut and tries to rape her, and EsthersRead MoreLiterary Analysis of the Handmaids Tale1863 Words   |  8 Pag essystem strip an individual of their civil rights as a human being in order to gain ultimate control over its citizens. A government such as the Republic of Gilead in Margaret Atwood’s work, The Handmaid’s Tale, controls their citizen’s lives to the extent to where they must learn to suppress their emotions and feelings. In the Republic of Gilead, the main character Offred is a handmaid, which is a fertile woman who is assigned to be a surrogate mother for a woman that is no longer fertile, but is wealthyRead MoreHow Are the Two Female Protagonists Offred from â€Å"the Handmaids Tale† by Magaret Atwood and Celie from â€Å"the Color Purple† by Alice Walker Oppressed by Men, in What Ways Are Their Situations Similar and How Do They Deal4443 Words   |  18 Pagesas women, they grow stronger and gain strength in their lives throughout time. Research was carried out on the internet, through literary study guides and other people’s literary c riticisms. The other people’s literary criticisms were not particularly useful, since they did not concentrate on the protagonists situation and oppression, but focused merely on how the literary works could be examined and interpreted and what the author’s intentions were. However, what I found out how both protagonistsRead MoreThe Raven And American Romanticism Essay1292 Words   |  6 Pagesand Allan 3). The persona asks the bird of its name, the raven reacts, Nevermore. This left the narrator disturbed. Even though the poet employs several literary elements like symbolism, tone, and themes, the romanticism across the poem rekindles the overall atmosphere of the nineteenth century in America. The raven is one of the most revered literary pieces of Poe. The stylistic features and diverse dramatic qualities of the poem are appealing to the targeted audience. The repetitive use of the termsRead MoreComparitve Analysis of the Raven Tell Tale Heart by Edgar Allan Poe1257 Words   |  6 PagesComparative Analysis of the Tell Tale Heart and the Raven Edgar Allen Poe was the author of several daunting works of literature. Two examples of Edgar Allen Poes literature are The Tell Tale Heart and The Raven. If we compare these two works, one a short story and the other a poem, we will see that Poe shows great mastery of symbolism, as well as other forms of literary technique. In these two stories, many people would say that Poe uses the tales to reflect the way he perceivesRead MoreBiblical Analysis Of Edgar Allen Poe s The Raven1820 Words   |  8 Pages Historical/Biblical Analysis of Edgar Allen Poe’s â€Å"The Raven† There is always a reason why a piece of literature is written. Whether it is for for the author’s voice to be heard, to entertain its reader, or to spread knowledge, there is always a purpose behind the work. In many cases in poetry, the piece is written as an outlet for emotion, the chance to write down their deepest feelings. Edgar Allan Poe had a drastic life and suffered from deep depression, so he was bound to be an excellentRead MorePsychoanalysis Of Edgar Allen Poes The Raven1376 Words   |  6 Pageshis pain and tells the bird that it does not matter what they have that night, for the bird will surely leave, but the bird says nevermore, assuring Poe that he will not leave. Poe goes on to ask the raven whether there is an afterlife; a balm in Gilead (Poe 97), to which the bird replies nevermore. He continues on to ask the bird, though the bird told Poe about there being no afterlife, if he will ever one day reunite with his lost love Lenore, upon which the bird replied a ghastly nevermore

How the Internet Effect Culture Free Essays

Evaluate how the internet has impacted culture Introduction Nowadays internet have been effected many areas of our ways of life, work and the culture very much. Primarily, I need to define the culture, culture refers to the Culture consists of model, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts. Hofestede, 1997) According to Brown, A (1995)and Schein, E (1994), a simple of way defining culture is shared meaning and behavior rules, that’s basic means that the culture need to communication or shared and behavior rules in the groups This easy will evaluate how the internet has impacted culture. We will write a custom essay sample on How the Internet Effect Culture or any similar topic only for you Order Now Internet effect culture completely in variety of different ways, these could divide by positive and negative effect on culture in totally. People have different ideas as for the topic; some people believe that the internet brought so many negatives for us. However, I will attempt to demonstrate that the positive effect of internet on education, economic and communication in the essay. It is clear that internet have many benefits effect on culture. With the easy accessibility of information, cultures have been able to advance in many ways. Education is a particularly way in which achievement of culture has occurred, recently, People can learn about anything using the internet. For example there are many organizations and companies set up the training class online, such as the business skill, accounting, art and some else like these are slowly popular in common, and also there are some school adopt the distance education, in result of that students needn’t to go to school. The above evidence illustrates that the internet improving the education advancement and people can be easy get a lots of information and also study knowledge by themselves online. (Chad Stetson,) Cultures have also advanced economically according to Hermeking, M. (2005) discuss that the internet allow for marketing and selling products and by comparison, nowadays there are more shopping ways than before, and so many people choose shopping online, some shopping websites like EBay and ASOS. And in other hand, the business are growing because the internet allow the firms could be base on internet, for example, Face book is a company solely run on the internet, moreover some companies have a services online, such as the stock market and bank online as well, you can focus on information that change and add, at every time and anywhere. From the above analysis, it can be seen that the internet also caused that the culture advanced economically, the business are more efficiency and readily. Hermeking, M. (2005) It is evident that internet increased the culture of communication. For example according to Karen Boyajy Doctoral Candidate (2004) the internet has been became society’s primary source of communication, and the e-mail is a excellent way to communicate with people and send files, for instances photos and documents and some else like these, in the same way, the social networking such as Facebook and Twitter allow people communicate in real time by status updates and these social net-working are the most popularity nowadays it became the mainstream culture ,people communicate their ideas the daily life via these blogs and chat forums. To sum up internet increased the culture of communication, and bring the benefits which are people could enjoy the entertainment make the friends from difference place and also more convenience than before. Some authors take the opposite view that there is much incorrect information on internet. Nowadays, in the whole of the internet environment every one could set websites by themselves, therefore the contents are hard to hard to differentiate between them, and also in some legitimate websites have many mendacious advertisement and usually these information order to obtain the profit to make the unrealistic result the medicine is a practically example. Some people want to lose weight by medicine instead of exercise as result of that buy these false products online. Once people to search it probably get the damage for them health. Some people, however, claim that due to the companies and Hackers caused the uses privacy get threaten. According to the Morgan (2012) the hackers steal more than 6. 5 Million Passwords, according to Norwegian website Dagens. Many of those hacked passwords have now been decrypted. And in addition, the iOS App Leaks User Info. The problem affects users that enable the feature which allows them to view their iOS calendar within the app, computer crime have many harms in various areas for example the Transnational nature of computer crime and the loss is big, development is rapid, wide range. Enotes) Not everyone agrees with the above claims, the internet promote the globalization culture. And in result of that a lots of cultures are losing (Hubpages). The cultures of the countries that have more powerful than others, because, the rich countries produce many things that can effect cultures, there are many evidences could be demonstrate, For example . the clothes, the Hollywood movies ha ve the USA culture and technologic products such as Apple’s electronics. Owing to the push of globalization some countries people are ignorant and follow blindly to absorb new culture and give up the original culture of them. Therefore, globalization damages small cultures which in risk of being extinct (NaikLast 2011) Probably, these views may seem persuasive, but as for first contrasting ideas are not certain ideas. Although, there the so many incorrect information and false adverting online, the most websites are academic normal and credible, such as England’s website the BBC NEWS (2012) and the USA’S American VOICE RIDIO and the China’s CCTV NEWS. People could be get the information from these websites. Such as the business news sports music anything else like these. Constitutionally these websites are usually given the creditable information and knowledge.. As for the second contrasting idea while this claim may seem plausible at first, because of the damage are huge and seriously, as for the activities to steal others people privacy to profit is a criminal act. The all of the governments or others specialize department will adopt the ways to solving and limit these situation. ENOTES) The third contrasting ideas in reality, however, this view is not very persuasive because the push of the globalization culture are challenge and opportunities, the reasons why these new culture probably new force and passion, moreover it could improving the culture of them, and in addition, learn the new culture keep the step of the world don’t seclude the country from the outside world. Because the whole of the world are absorbing the d ifference culture from difference for example the Hollywood movies are always using the difference culture in it such as the kungfu panda combine the Chinese culture and America culture (2004) In the end of the presentation, I would like to say something. The internet will continue to change our cultures in many ways with future advances and increasing usage. It is very important to study the effects it produces so we can learn how to limit the negative effects and boost the positive effects. By studying these effects, we can ensure that the future holds great possibilities References list (n. d)http://ruud. hubpages. com/hub/Disadvantages-of-Globalization McKenzie E (n,d,) The Impact of the Internet on Globalization retrieved from http://www. ehow. om/info_12040126_impact-internet-globalization. html The Advantages Disadvantages of The Internet Available at http://www. pondered. org/the_internet. html Justyna P Negative Effects of Internet Usage Available at http://www. ehow. com/info_8115765_negative-effects-internet-usage. html (no date)(Accessed:26 March 2013) Morgan G, Cross (2012) Hackers Steal 6. 5 Million Passwords iOS App Leaking User Info Available at:http://sea rchenginewatch. com/article/2182542/LinkedIn-Hackers-Steal-6. 5-Million-Passwords-iOS-App-Leaking-User-Info http://instagram. om/about/legal/privacy/(2012)(Accessed:26 March 2013) Carney1 R (2009) The Internet’s Impact on Culture: Shifting the Balance to the Center pp. 355_364 Vol. 9, No. 4, Hermeking, M. (2005). Culture and Internet consumption: Contributions from cross-cultural marketing and advertising research. Journal of Computer-Mediated Communication, 11(1), article 10. 10TH October 2012 http://www. bbc. co. uk/webwise/guides/what-is-the-internet Mazzarella W (2004) CULTURE, GLOBALIZATION, MEDIATION Annual Review of Anthropology; 33, Academic Research Library pg. 345 http://www. enotes. com/internet-article How to cite How the Internet Effect Culture, Papers

Dimensions of Crisis Communication Revisited †MyAssignmenthelp

Question: Discuss about the Dimensions of Crisis Communication Revisited. Answer: Introduction Kingdom holdings is one of the largest investors in hotels, the company has a great portfolio of leading hotels and holds a majority interest in international hotel management companies. The strategic approach of the Kingdom holdings is to identify optimal opportunities to invest and derive value from underperforming or undervalued assets worldwide. KHC adopts a very scientific method in evaluating the investment opportunities; it does a strong research and analysis of the current global market dynamics and understanding of the local or regional market before reaching to any conclusion (Al Qurtuby Aldamer, 2018). The company besides investing in Hotels and Hotel management companies also has vested interest in variety of sectors like, consumer, education, energy, financial , healthcare, manufacturing, media and education, private equity, hospitality, aviation, real estate and technology. Kingdom holdings investment strategy is based on the three pillars of sustainable business growt h, diversification and geographic expansion. This is one of the strong contributing factors behind the extension of Kingdom Holdings services from regional to global markets. A number of projects developed in Saudi Arabia are a benchmark of the success for Kingdom Holdings. The company continues to contribute to the nation and its economy by investing in undervalued assets and develop them to churn money. Investment in high performance and leading brands, long term investment approach, extracting value from underperforming assets and network of contact are the pillars on which Kingdom Holdings successful investment strategy is based The 38 year old conglomerate has been in news recently for all the wrong reasons. Its chairman and founder Alwaleed Bin Talal was arrested as a part of anti-corruption purge in Saudi Arabia, since then the shares of Kingdom Holdings have been plummeting. The purpose of the report is to identify the crisis situation for Kingdom holdings and the journalistic angles related with the crisis situation. To what extent cultural differences play a role in situation of a crisis and how the organization should respond to the growing speculation on the fate of the company. At the end, some recommendation will be provided on how an organization should ideally handle crisis at hand. Crisis at Kingdom Holdings-Detention of Prince Alwaleed bin Talal Prince Alwaleed Bin Talal was born in the year 1955 in Riyadh, went to Menlo College and holds a net worth of 18.7 Billion USD is the brain behind Kingdom Holdings (Sakr, 2016). Alwaleed Bin Talal who is one of the wealthiest individual was arrested along with some 200 prominent businessman and Saudi royals on the eve of Nov 8, 2017 by the anti-corruption in anti-corruption probe. 45th Richest man on the planet earth, which is at the helm of investment and is a frequent guest in a lot of shows at CNN, CNBC and fox news, the news of his detention was not received well amongst the shareholders of the Kingdom Holdings. The shares plunged to the deepest ocean, and fell much lower than the lowest the lowest mark company hit in the year 2000. According to one of the journalist, Novak (CNBC), there is definitely more to the news of the Princes arrest. According to the journalist, the Prince was known for his good work and brilliant investment strategy which helped the Saudi nation considera bly. According to some of the earlier news, the new Crown Prince had him detained to create an example in front of the wealthy people of Saudi (Almoualed, 2016). Issue Analysis on the arrest There was a lot of speculation surrounding the arrest of the Prince and till date, no one can claim with utmost certainty the reason for the Princes arrest. Some of the people who were involved in the anti-corruption probe gave out some of the reason for his arrest, some of them were: Prince took a royal loan after his investment sank in the year 2008 and he never fully paid the loan back to the government. It was told to one of the daily news that Prince openly criticized Prince Mohammeds reform program as being misguided, hence in order to take revenge the young leader got him arrested. However, the arrest was nothing like the usual treatment which is given to people who are detained with corruption charges, in the case of Prince he was taken into Ritz Carton, where he had almost all the freedom in the world and could enjoy the hospitality of the hotel. Prince was released after few days and in an official statement he said It was a misunderstanding by the government and the matter will be cleared in the coming time. He also said that he is in discussion with the government on several matters, and its just a matter of time before the entire story unfolds itself. The shares of Kingdom holdings fell 10% since his arrest, resulting in billions in losses for the shareholders of the company (Gross, 2017). The arrest of Prince created a situation of Panic for many international investors who were in talks with the Prince or were involved in financial dealings in Saudi and other Arab countries. The news of his detention was not received fairly well by them, and there were certain reports claiming some of the investors want to back down. However, nobody knows the reason why the arrest happened; the most believable reason until now is, being on the wrong side of the new Prince. Media Reactions to the Story There was very limited access to the Ritz Carlton hotel, where the Prince and other members of the royal family were detained; however some of the journalist got a chance to visit the facility and some of the detainees. Some points which came out from the media directly were: The detainees had access to good food, TV, coffee and everything; however there was no internet and Wi-Fi facilities so that the detainees cannot connect with the outer world and ask for some help. Prince was devoid of his right of appointing a lawyer to discuss the further strategy to come out of the detention and manage their reputation in the outside world. Speculation which was riding high in the market was that the new Prince wanted to emerge as the front runner in the development of Saudi and had a lot of vested interest in investment in and around the Saudi nation. Hence, in an ode to make a point he got the Prince arrested (Aarts Roelants, 2015). There were reports that initially Prince Alwaleed was not in good books of Prince Mohammad, he openly criticized the reform policy of the newly appointed leader, which certainly did not go down well with him, and hence in order to teach him a lesson, he got him detained. A lot of money, to the tunes of Billions of dollars was collected from the detainees by the government. Organization Analysis- Post Arrest After release The shares of Kingdom holding fell by 10%; it was first time in the history of the company that it shares dropped so much. From a fundamental standpoint the companys position was very strong, they were in no hurry to sell assets as they did not have any cash troubles going on for them. People believed that the government will punish the offender, if found guilty and not touch the company, hence the shareholders were not much worried. Kingdom holdings to hold onto its shareholdings in companies like Four Season Hotels, Apple, Twitter, Daimler, Accor and Citigroup. Cracks started appearing in the company, resignation of Mohamed Fahmy (CFO) definitely a sign of concern for Kingdom holdings. The position of the company did not suffer much in comparison to the image of the Prince which was tarnished in the entire process, however, the support of maximum companies is still with KHC and people still have heard half cooked stories, thereby KHC position is strong in the market (Ulrichsen, 2016). Major Stakeholders- Kingdom Holdings Some of the prominent stakeholders, where Kingdom holdings have invested deeply and were supporting the Prince even at the time of crisis were: Twitter Apple Citibank (Chorafas, 2014) Fox News-Kingdom holdings invested 5% more after the arrest Banque Saudi Fransi E-Bay Com Accor Hotels Crisis Communication Crisis communication in itself is a part of Public relation profession which is designed to protect and defend an individual, a company facing a public challenge for its reputation. In the case here, Kingdom holdings was in a middle of Crisis, when the Prince was taken from one of his desert camps and transported to Ritz Carlton, no one had the slightest of idea as to what has happened, and thus a situation of mayhem was created. It is to avert such situation and to keep the shareholders and stakeholders of the company at peace, companies devise what is called as a crisis communication plan. In the case of emergencies in an organization, the need for communication is immediate; hence it is required to be prepared for this kind of situation. It is advised that the business must be able to respond promptly, accurately and confidently during an emergency in the hours and the days to follow (Swamy, 2014). Recommendation for Kingdom Holding- Blueprint of Communication Plan It was mentioned in some earlier reports of the New York Times, a sum of 6 billion USD was asked from the Prince for his freedom. The amount even for 45th richest man on the planet earth is difficult to hand over to the government for the charges which were not even proven, hence the only option left were to either fight till the end, or strike a deal with the government and liquidate the company and still be the leader of Kingdom holdings. However, as mentioned the King was released after few months, the deals of negotiations are yet not clear, in those two months, Kingdom holding was functioning without its founder and leader, at the very same time, its CFO also resigned, definitely creating a difficult time for the company. A crisis communication plan would help the company to mask it from future uncertainties like these: Anticipate Crisis- The first step might sound like inviting trouble, but on the contrary its a preclusive step to avert any kind of crisis. A crisis communication team has to sit together and brainstorm on all the possible crisis issue which can surround the company; it can also be futuristic changes in the company which can lead to crisis. The idea here is to be prepared and have a beforehand knowledge of what can happen in future. This strategy will not only help in assessing the crisis, but will also help in formulation of defence strategy in any condition what so ever (Olsson, 2014). Identify crisis communication team-Creating a crisis communication team is really important, the team has to be ideally led by the CEO, along with his legal counsel and advisors. Followed by a small team of senior executives, PR agency, some individual consultants, subject matter experts and most experienced people in the organization. The team will be one of the best team to sit and brainstorm on any possible crisis which could occur and accordingly will be in a position to make a plan to diffuse the situation. Identify and train spokespersons-It is highly recommended that in case of crisis, people who have been trained after screening should only speak with the media. The person should have the right skill, should be in a right position and should have received the right training to be a spokesperson. 2 backup options also have to be created as a part of Plan B (Heide Simonsson, 2014). Spokesperson Training-Crisis communication is all about preserving the organization and not about promoting the organization. The stakeholders are the people who are maximum affected by the crisis, and in such a condition, they are in a state to misinterpret or misunderstand a sentence or a statement. Hence, the spokesperson should be given rigorous training before making him the chief spokesperson in the situation of crisis (Fearn-Banks, 2016) Establishment of notification and monitoring systems-In this age of disruption, where technology is playing central roles in the lives of people. It is extremely important to develop a notification system, which is different from other systems used during normal days. The information about the system should be given to the stakeholders and they have to be notified at the time of crisis, very useful in keeping all the stakeholders on the same page. Monitoring is the process of doing active social listening through Digital media, online channels, Twitter and Google; all these new platforms have made information accessible to even a remote location in few seconds. The crisis communication team have to monitor the conversation happening in and around their company, important players and changing ecosystem of the industry to sense any crisis coming in the way of the company. Identifying and knowing the stakeholders-Employees are the biggest stakeholders in any company, but besides them even the customers, suppliers, partners and shareholders are parts of the ecosystem. At the time of crisis, everybody will speak something or the other; hence it is advised to beforehand communicate the message through the notification system to all the stakeholders well in advance(Coombs, 2014) Developing holding statements-This is a standard fully developed created message, which is prepared to use in crisis situation. For some of the crisis situation these messages can be standardized. Hence, it is important to draft the message for 5-6 possible crisis scenarios well in advance. Post Crisis Assessing the crisis situation-Reacting to the crisis without having adequate information is a classic example of how the company responds poorly in situation of crisis. However, with the completion of the pre-crisis steps, the crisis communication team has to come out and preserve the position of the company by not disclosing any information which is not available publically, maintain the privacy and secrecy and convince the stakeholders of everything being in a wellbeing state (Hawkins Lee, 2017). Finalize and adapt the key message-After assessing the crisis situation, and improving the holding statement after receiving fresh pieces of information, the crisis communication team by this time is aware of what is the information the stakeholders are looking for in a statement. Drafting the statement matching the need of the stakeholders is the key step post crisis (Graham, 2016). Post crisis analysis-This is a formal analysis after the clouds of worry have long gone. The crisis communication team has to sit together, analyse what were the key takeaways from the entire process, what went good, what went wrong and what could have been done to improve the process. This would then serve as benchmark for future crisis situation (Jain, 2015). Conclusion Every organization is vulnerable to crisis these days hence the importance of communication plan is crucial in the present context. The case here is of the Founder and CEO of Kingdom Holdings, who was detained for few weeks by the Saudi Government; this was a situation of crisis for the company. The entire process was highly guarded and was in complete secrecy, therefore it was a difficult situation for Kingdom holdings, the company was clueless about its way forward, the stocks plummeted to 10% and the CFO was quitting the organization. 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